CSO Dashboard

Tamala Barksdale

Chief Strategy Officer — Made X Us
Dashboards & Work-Back Plans
Dashboard

UCLAH Workshop — Work-Back Plan

3-deck workshop series timeline. Reviews, revisions, sign-off, delivery Apr 6.

Dashboard

TCOT RFP — Work-Back Plan

TCEQ/TCOT RFP response timeline and deliverable tracking.

Dashboard

Boldyn Phase II — Work-Back Plan

Architecture to playbook delivery timeline with all deliverable links.

Dashboard

⚡ Media BD — PM Dashboard

4 lanes, $311K pipeline, task ownership, competitive intel, delivery timeline.

Tracker

Media BD — Activity Tracker (Archive)

Original activity tracker — superseded by PM Dashboard above.

UCLA Health — Workshop Training
Deck

Deck 1 — The Brand Brief

64 slides · Google Slides

Talk Track

Talk Track 1 — Brand Brief

Facilitator guide · Google Docs

Deck

Deck 2 — The Marketing Brief

42 slides · Google Slides

Talk Track

Talk Track 2 — Marketing Brief

Facilitator guide · Google Docs

Deck

Deck 3 — The Consumer Journey

36 slides · Google Slides

Talk Track

Talk Track 3 — Consumer Journey

Facilitator guide · Google Docs

TCOT — RFP Response
RFP

TCOT RFP — Work-Back Plan

Full response timeline, milestones, and owner assignments.

TAB 4

3 Comparable Contract Profiles

CalMHSA, AT&T, EDF — all 9 required data points. Needs your contract details to finalize.

TAB 3

Organizational Chart

Project leadership, reporting structure, TCEQ interface. Chris = Engagement Lead, Tam = Strategy Lead.

Research

CA→TX Registration & Certification

⚠️ Foreign entity registration needed ASAP. HUB certification eliminated Dec 2025. Full action plan inside.

Boldyn Phase II
Deck

Phase II Week 1 — Architecture Lock

Core mechanic, expressions, vertical RTBs.

Standards

Built on Bold — Creative Standards

Boldyn visual and messaging standards.

Playbook

Brand Playbook — Table of Contents

Structural blueprint for the full playbook (UPS model).

Roadmap

Phase II Roadmap

Architecture to playbook delivery timeline.

Memo

Process Memo

Phase II feedback response and Round 2 approach.

Research

Why Boldyn — Synthetic Panel Study

Work plan for thought leader IDIs.

Tracker

SOW Deliverables Tracker

Phase II scope and deliverable status.

Tracker

Engagement Investment Overview

Full investment breakdown — scoped fees, change order, agency investment, and total hours.

Women Raise the Game
Sales

Creator Ad Network — Sales Sheet

Digital sales sheet for brand and agency buyers. The creator network where brands meet women through sport and culture.

Reference

Creator Ad Network — Product Sheet (v2)

Detailed product sheet with SPIIN learnings. Roll-up ad network framing, metrics, content pillars.

Proposal

Invisalign × FIFA World Cup 2026

Full partnership proposal — athlete storytelling, social content, cultural activation across 11 host cities.

Website

Creator Media Network — Landing Page

The creator-powered media network for women in sport and culture. One buy. Multiple voices. Coordinated impact.

Website

Women Raise the Game — Website

Brand website connecting brands to women's fandoms through creator networks, tentpole events, and strategic counsel.

Kindli
Persona

Wellness Woman Persona

Full consumer persona development for Kindli's functional beverage targeting women in hormonal transition.

Google Doc

Wellness Woman Persona — Source Doc

Original Google Docs version for collaborative editing.

mXu — Agency
Brand

Brand Guidelines v2.0

Made X Us brand identity system and visual guidelines.

Website

Website Wireframe — Offerings

Interactive wireframe for the new madeXus website. Core offerings section: Media, Fandom Marketing, Creators, WRTG, Briefs & RFP.

Media Business Development
One-Pager

Media Capabilities One-Pager

External media buying capabilities overview.