Hours delivered and investment across all project workstreams, June 2025 through present. Hours represent scoped capacity allocations per SOW — standard for fixed-fee, multi-role engagements.
1,200
Total Hours
All workstreams
800
Scoped Hours
SOW #3 + SOW #4
200
Proof of Concept
Interim CMO
200
Closeout
Change order + agency
Hours Distribution
Hours by Workstream1,200 total hours
480
320
200
100
100
480 hrs Phase I — Framework
320 hrs Phase II — Operationalization
200 hrs CMO Proof of Concept
100 hrs Project Closeout
100 hrs Agency Investment
Investment Breakdown
SOW #3 — Phase I
Marketing Rhythm Framework
PeriodJun – Aug 2025
Hours480 hrs
Blended Rate$100/hr
Roles Staffed9
Fee$48,000
SOW #4 — Phase II
Operationalization & Strategy Session
PeriodJul – Sep 2025
Hours320 hrs
Roles Staffed10
Blended Rate$100/hr + travel
Travel Included$3,000
Fee$35,000
Unscoped
CMO Proof of Concept
PeriodNov – Dec 2025
Hours200 hrs
Blended Rate$100/hr
StatusAbsorbed by Agency
Value$20,000
Project Closeout
Finalization & Production Sprint
PeriodJan – Mar 2026
SME Engagement$5,000
Production Hours50 hrs
Agency Investment100 hrs
Change Order$10,000
Engagement Summary
$83K
Scoped Services
$10K
Change Order
$10K
Agency Investment
$103K
Total Engagement
All hours reflect the senior fractional team model at a $100/hr blended service rate. Phase II fee includes $3,000 in travel & expenses. The CMO Proof of Concept (Nov–Dec 2025) was an interim engagement validating the strategic framework at the leadership level — absorbed by the agency. The project closeout change order covers SME engagement ($5,000) and 50 production hours ($5,000) to finalize remaining deliverables at the contracted rate. Hours are scoped allocations per SOW, not timesheet actuals — standard for fixed-fee engagements where the agency commits capacity across multiple roles at a blended rate. Updated March 25, 2026.