┌─────────────────────────┐
│ TCEQ MANAGEMENT │
│ (TCOT Program Team) │
└────────────┬────────────┘
│
Primary Interface ▼
│
┌────────────────────────────────────────────────────────────────────┐
│ EXECUTIVE OVERSIGHT │
│ Tish Galindo — CEO & Founder │
│ Strategic direction, executive accountability │
└──────────────────────────────┬─────────────────────────────────────┘
│
┌─────────────┴──────────────┐
│ │
▼ ▼
┌─────────────────────────────┐ ┌─────────────────────────────────┐
│ ENGAGEMENT LEAD │ │ STRATEGY LEAD │
│ │ │ │
│ Christopher Roberts │ │ Tamala Barksdale │
│ Managing Director │ │ Chief Strategy Officer │
│ │ │ & Partner │
│ ★ Primary TCEQ Interface │ │ │
│ • Client relationship mgmt │ │ • Campaign strategy │
│ • Project delivery & QA │ │ • Brand & messaging │
│ • Status reporting │ │ • Creative direction │
│ • Contract compliance │ │ • Audience insights │
└──────────┬──────────────────┘ └──────────┬──────────────────────┘
│ │
┌─────┴──────┐ ┌─────┴──────┐
│ │ │ │
▼ ▼ ▼ ▼
┌──────────┐ ┌──────────────┐ ┌──────────┐ ┌──────────────┐
│ MEDIA │ │ PROJECT │ │ RESEARCH │ │ PARTNERSHIPS │
│ │ │ SUPPORT │ │ & DATA │ │ & GROWTH │
│ Suzie │ │ │ │ │ │ │
│ Lopez │ │ Maya │ │ Cameron │ │ Yvette │
│ Head of │ │ Jackson │ │ Gayton │ │ Villanueva │
│ Media │ │ Project │ │ AI & │ │ Sr. Director │
│ │ │ Coordinator │ │ Research │ │ of Growth & │
│ Austin, │ │ │ │ Lead │ │ Partnerships │
│ TX Based │ │ │ │ │ │ │
└──────────┘ └──────────────┘ └──────────┘ └──────────────┘
Tish Galindo, CEO & Founder provides executive oversight for the TCOT engagement. As agency principal, Tish ensures strategic alignment, resource allocation, and executive accountability for all deliverables. Available for escalation and executive-level coordination with TCEQ leadership as needed.
★ Primary TCEQ Interface
21+ years of media experience with over $50 million in media billings. Based in Austin, Texas — deep familiarity with the Texas media landscape, regional audience behaviors, and local market dynamics. Leads all media strategy, planning, buying, and optimization. Local presence ensures hands-on responsiveness and in-market expertise for a statewide Texas program.
Data-driven research, audience analysis, and performance measurement. Provides the analytical foundation informing campaign strategy and optimization — market research, competitive analysis, and campaign performance reporting.
Partner and vendor coordination, community engagement strategy, and stakeholder outreach. Supports campaign activation through strategic partnerships and grassroots amplification.
Project coordination and administrative support. Manages scheduling, document coordination, and internal communications.
| Team Member | Role | TCEQ Interface Level |
|---|---|---|
| Christopher Roberts | Engagement Lead | Primary — all day-to-day communications |
| Tamala Barksdale | Strategy Lead | Key strategy presentations & reviews |
| Tish Galindo | CEO & Founder | Executive escalation |
| Suzie Lopez | Head of Media | Media-specific coordination as needed |