madeXus is the cultural intelligence agency that connects brands authentically with women's fandoms — through strategy, media, creators, and activations.
Women's fandoms are the fastest-growing force in sport, entertainment, and brand culture. We help brands participate with them — intelligently and at scale.
Five ways we connect brands to the culture women are building.
Strategic media planning and buying that reaches women where they actually engage — data-driven, culturally intelligent, fandom-first.
Strategic consultation and full campaign execution for brands ready to tap into women's fandoms — from insight to activation.
Our curated network of women-led creators who drive authentic brand conversations across sports, lifestyle, and culture — community-embedded and performance-driven.
Our proprietary platform — a media brand, community, and cultural engine demonstrating how brands become part of women's sports culture.
Full-service brief development and RFP response for brands investing in the women's sports and culture space — built on real community intelligence.
We built a media platform to prove how brands can authentically participate in women's sports culture. WRTG is where we test, learn, and demonstrate what works — so our clients get strategies backed by real community data.
Explore WRTG →madeXus is a culture-first creative agency built on a simple belief: brands win when they participate in culture alongside the people who shape it.
We specialize at the intersection of women, sports, and the fandoms driving the biggest cultural shift in a generation. Our team lives inside these communities. That's how we operate.
We built Women Raise the Game as our proof. Now we help brands do the same.
CEO & Founder
Chief Strategy Officer
Managing Director
Sr. Dir. Growth
Let's talk about how your brand can authentically connect with the fandoms that matter.
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