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Media Business Development

Activity Tracker — Growth Pipeline
📋 Managed by: Made X Us 📅 Last Updated: March 23, 2026 👤 Owner: Tamala Barksdale, CSO
12
Total Activities
2
Complete
4
In Progress
6
Not Started
Complete In Progress Not Started
Agency Subcontracting & Minority Participation Lane 1
Email Outreach Framework — Warm Contacts
In Progress
Personalized outreach emails for Boundless, Profit, Civilian, Heart of the Sun + scalable template for broader list
Owner: Made X Us Target: March 25
Media Partner One-Pager — Gated Link with Tracking
Not Started
Convert existing one-pager to gated format with open + click tracking for outreach campaigns
Owner: Made X Us Target: March 26
Agency Target List — Three Lanes
Not Started
Compiled list across: (1) large agencies needing minority participation, (2) agencies needing extra capacity, (3) direct RFP targets
Owner: Made X Us Target: March 27
Government & Public Sector Lane 2
Cal eProcure Vendor Research — LPA Focus
In Progress
Pull certified firm database + active LPA contracts under media/advertising UNSPSC codes. Identify current state media contract holders.
Owner: Made X Us Target: March 25
Hidden Hills RFP — Evaluate for Fit
Not Started
Review RFP scope, requirements, and alignment with MXU capabilities. Assess go/no-go.
Owner: Made X Us Target: March 26 Depends on: Suzie sending RFP
Riverside Metro Link RFP — Evaluate for Fit
Not Started
Review RFP scope and requirements. Assess strategic fit with media-first positioning.
Owner: Made X Us Target: March 26
Direct Pitch & Healthcare Lane 3
UCLA Health — Multicultural Media Audit Pitch Deck
In Progress
Approach deck using nativity vs. acculturation framework. Gated delivery to UCLAH. Dr. Jake Benflah is the subject matter expert.
Owner: Made X Us Target: March 27
Media Growth Strategy Notes — Synthesis
Complete
Synthesized meeting notes into actionable next steps. Identified three go-to-market lanes + positioning strategy.
Owner: Made X Us Completed: March 23
Cal eProcure Vendor Path — Research & Guidance
Complete
Confirmed vendor list access routes: Certified Firm Database, Active Contracts Register (LPAs), and PRA option.
Owner: Made X Us Completed: March 23
Positioning & Brand Architecture Strategic
Media-First Positioning Framework
In Progress
Define how Culture. Women. Sport. ladders down to media practice. Not a separate brand — one brand architecture with media as the commercial engine underneath.
Owner: Tam Target: March 28
Media Credentials / Capabilities Section
Not Started
Build the media-specific proof section for pitch materials — case studies, media metrics, buying/planning capabilities, audience data.
Owner: Made X Us Target: April 1

📅 Delivery Timeline

This Week (Mar 24–28)
Tue 25: Email outreach framework (warm + scale) · Cal eProcure vendor pull
Wed 26: Gated one-pager with tracking · Hidden Hills RFP eval · Riverside Metro Link eval
Thu 27: UCLA Health pitch deck (gated) · Three-lane target list
Fri 28: Media-first positioning framework draft
Next Week (Mar 31–Apr 4)
Tue 1: Media credentials / capabilities section
Ongoing: Outreach execution against target list · RFP responses (if go decisions made)

⚡ Strategic Direction — Media-First Positioning

Per Tam's direction: MXU leads with Culture. Women. Sport. as the brand identity — and media is the commercial engine that powers it. Not two separate brands. One architecture where the culture positioning creates differentiation and the media practice delivers the revenue. Every pitch, every credential, every outreach should connect the cultural insight to media execution capability.