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⚡ Media Business Development — PM Dashboard

4 Lanes · Active Pipeline · Competitive Intel · Task Ownership
📋 PM: Agent X 👤 Lead: Tamala Barksdale, CSO 📅 Updated: Friday, March 27, 2026 🔄 Next review: Monday AM

Active Pipeline — Agency Fee Revenue

CA DIR S25OEA002 ($183,750/yr) + TCEQ TCOT ($127,500/yr commission) · Both agency fees only

$311,250 /yr
2
Active RFPs
17
Total Tasks
4
Warm Targets
5
Assets Needed
3
Overdue

🔥 Immediate Actions — Who Owes What

🔍 Intel & Research

Lane 1 5 tasks · 2 done · 1 overdue
Commission Rate Intelligence Report
Done
34KB competitive pricing intel — DIR, Covered CA, CDSS, CDPH, Lottery. Standard splits, fee structures, markup ranges for CA state contracts.
Owner: Agent X Completed Mar 26
Cal eProcure Vendor Research — LPA Focus
Done
Certified firm database + active LPA contracts under media/advertising UNSPSC codes. Current state media contract holders identified.
Owner: Agent X Completed Mar 23
CA→TX Cert Reciprocity Research
Done
No professional cert needed. TX foreign entity registration only required if MXU wins contract. CMBL is $70 notification system, not bid prerequisite. HUB eliminated → VetHUB only.
Owner: Agent X Completed Mar 27 View →
CPRA Letters — Competitive Intel
In Progress
7 California Public Records Act requests for commission rates + fee structures on active state advertising contracts. Gives MXU pricing intel nobody else has.
Owner: Agent X Due: Today (Mar 27)
CPS Energy RFP — Go/No-Go Assessment
Not Started
Review RFP docs from Suzie's Drive folder, find budget, assess fit with MXU capabilities, run go/no-go framework.
Owner: Agent X Due: Today (Mar 27)

📋 Active RFPs

Lane 2 2 RFPs · $311,250 pipeline
CA DIR S25OEA002 — Public Awareness Campaigns
In Progress
$7.35M / 48 months. 10% labor / 90% direct. "Reaching Every Californian" — wage theft, heat illness, wildfire smoke, labor laws. Multilingual. Agency fee: ~$183,750/yr.
Due: Apr 17, 2026 Owner: Tam + Suzie Next: Qualification audit
TCEQ TCOT Marketing RFP
In Progress
$1.5M umbrella / $295K first work order. TX environmental marketing. Media commission: ~$127,500/yr. TAB 4 contracts awaiting Tam data. Org chart + cert research done.
Due: Apr 7, 2026 2PM CT Owner: Tam + Cameron (compliance) Next: TAB 4 data from Tam
TCOT — Org Chart (TAB 3)
Done
Tish → Chris (Engagement Lead) + Tam (Strategy Lead) → Suzie (Media, Austin TX), Maya (Project Coord), Cameron (Research), Yvette (Partnerships). Agent X invisible.
Owner: Agent X Completed Mar 27 View →
TCOT — Comparable Contracts (TAB 4)
Waiting on Tam
3 profiles built (CalMHSA, AT&T, EDF). Each needs 9 data points. Narrative thread ties all to TCOT. Waiting on Tam for: contract numbers, amounts, dates, PMs, subcontractors.
Owner: Tam (data) · X (formatting) Deadline: Apr 4 View →
DIR — Qualification Audit
In Progress
Confirm MXU + Suzie clear all 3 minimum qualifications. Build qualification dashboard with evidence mapping.
Owner: Agent X Due: Today
TCOT — HSP (Historically Underutilized Business Plan)
Not Started
Method B Self-Performance Justification. Required despite HUB elimination. Document good-faith VetHUB search + justify all-in-house delivery.
Owner: Agent X Deadline: Apr 4

🎯 Outreach & Targets

Lane 3 4 tasks · 0 done · 2 overdue
Email Outreach Framework — Warm Contacts
In Progress
Personalized outreach to Boundless, Profit, Civilian, Heart of the Sun + scalable template for broader list. Agency subcontracting / minority participation angle.
Owner: Agent X Due: Mar 25 (overdue)
Agency Target List — Three Lanes
Not Started
(1) Large agencies needing minority participation, (2) agencies needing extra capacity, (3) direct RFP targets. Compiled list with contacts + approach strategy.
Owner: Agent X Due: Mar 27 (today)
Hidden Hills RFP — Evaluate for Fit
Not Started
Review scope, requirements, assess go/no-go. Blocked on Suzie sending the RFP docs.
Owner: Agent X Blocked: Suzie (RFP docs)
Riverside Metro Link RFP — Evaluate for Fit
Not Started
Review RFP scope and requirements. Assess strategic fit with media-first positioning.
Owner: Agent X Due: Mar 28

🏗️ Assets & Deliverables

Lane 4 4 tasks · 0 done · 1 overdue
Media-First Positioning Framework
In Progress
How "Culture. Women. Sport." ladders down to media practice. One brand architecture — cultural positioning creates differentiation, media practice delivers revenue.
Owner: Agent X + Tam Due: Mar 28
Media Partner One-Pager — Gated + Tracked
Not Started
Convert existing one-pager to gated format with open + click tracking for outreach campaigns.
Owner: Agent X Due: Mar 26 (overdue)
Media Credentials / Capabilities Section
Not Started
Media-specific proof section — case studies with hard metrics, buying/planning capabilities, audience data, Suzie's media résumé.
Owner: Agent X Due: Apr 1
UCLA Health — Multicultural Media Audit Deck
In Progress
Approach deck using nativity vs. acculturation framework. Gated delivery. Dr. Jake Benflah as SME. Direct pitch opportunity.
Owner: Agent X Due: Mar 28

🕵️ Competitive Intelligence — Key Targets

Boundless
Agency subcontracting target. Minority participation lane.
Warm Contact
Profit
Agency subcontracting target. Minority participation lane.
Warm Contact
Civilian
Agency subcontracting target. Capacity overflow lane.
Warm Contact
Heart of the Sun
Agency subcontracting. Known warm relationship.
Warm Contact
Runyon Saltzman (RSE)
Incumbent on multiple CA state contracts. CDSS COVID ($40M), CDPH. Sacramento-based.
Competitor
Duncan Channon
Former Covered CA AOR (~$400M). Lost to VML/WPP in 2024.
Competitor
VML (WPP)
Current Covered CA AOR ($205M). Holding company network.
Competitor
Rescue Agency
CDPH Cannabis awareness. Behavior change specialty.
Competitor
⚡ Strategic Direction: MXU leads with Culture. Women. Sport. as the brand identity — media is the commercial engine underneath. Not two brands. One architecture where cultural positioning creates differentiation and media practice delivers revenue. Every pitch, credential, and outreach connects cultural insight to media execution capability. CPRA intel gives MXU competitive advantage no one else has — use it.

📅 Delivery Timeline

Today (Fri Mar 27)
CPRA letters sent (7 CA agencies) · CPS Energy go/no-go · DIR qualification audit
Three-lane agency target list · Cameron TCOT tasks email ✅
Mon Mar 31 — Fri Apr 4
Mon: Media-first positioning framework · Warm outreach batch 1
Tue: Media credentials section draft · Gated one-pager
Wed: UCLA Health deck final · Hidden Hills / Riverside eval
Fri: TCOT TAB 4 final (needs Tam data by Wed) · HSP draft
Mon Apr 7
⚠️ TCOT submission deadline — 2:00 PM CT. Cameron: final review + FTPS upload test (Apr 6), submission (Apr 7).
Thu Apr 17
⚠️ CA DIR S25OEA002 submission deadline. Full proposal package.