Built on Bold — Roadmap

Workback Plan & Delivery Schedule

March 17, 2026
Prepared by Made X Us · Phase II Completion → Playbook Delivery · Confidential

⚡ Playbook Deadline: Monday, April 6, 2026
Complete Built on Bold Playbook delivered. No exceptions.

Each week maps directly to a deliverable, what the client evaluates, and what approval unlocks. The end state is a complete Built on Bold Playbook that any Boldyn team can pick up and execute against.

Week 2 — Architecture Resolution · March 17 – 21

Mon 3/17

Playbook Table of Contents + Roadmap Delivered

Client visibility into the end state — what the playbook contains and how we get there.

Tue 3/18

Process Memo

Written note to Boldyn reframing the evaluation criteria, addressing process perception, previewing Round 2 approach.

Wed 3/19

Round 2 Deck Revisions

Four targeted additions: Three Modes page, Ambition Ladder + Boldyn Filter, Protagonist-to-Mode matrix, revised Slide 14 (decision contract).

Thu 3/20

Internal Review

Tam reviews Round 2 deck + Process Memo. Final calibration before client delivery.

Fri 3/21

Round 2 Package Ready

Deck + Memo finalized and staged for client presentation.

Week 3 — Architecture Lock + IDI Launch · March 24 – 28

Mon 3/24

Braden Returns

Schedule Round 2 presentation with Braden + Jamie.

Tue 3/25

Round 2 Presentation

Present to Boldyn (Braden + Jamie). Frame as architecture confirmation, not negotiation — memo has already set context.

Wed – Thu

Client Feedback + Architecture Lock

Receive final feedback, resolve any remaining items, confirm architecture lock.

Fri 3/28

Synthetic IDI Work Plan Delivered

Five-page methodology document: respondent profile construction, discussion guide framework, timeline, output format.

Week 4 — Playbook Build: Sections 1 & 2 · March 31 – April 4

Mon 3/31

Team Transition

All Boldyn knowledge transferred. Client relationship ownership confirmed.

Tue – Wed

Playbook Section 1: Strategy & Story

Strategic foundation, brand story, core mechanic, rally cry — fully written playbook content.

Thu – Fri

Playbook Section 2: H1 / H2 Expressions

Expression architecture, primary/secondary/retired expressions — fully written playbook content.

Week 5 — Playbook Build: Sections 3 & 4 + Final Assembly · April 6 (DEADLINE)

Mon 4/6

Complete Playbook Delivered

Sections 3 (Framework Mechanics) and 4 (Vertical Execution) finalized. Full playbook assembled, formatted, and delivered.

Compressed timeline acknowledged. Three weeks from architecture lock to complete playbook. Every day has a deliverable. No slack in the schedule.