CEO Dashboard

Tish Galindo

CEO & Founder — Made X Us · Women Raise the Game · Kindli
Today's Pulse — May 18, 2026
Days to Launch
8
Agency Repositioning · April 1
Active Projects
8
Across mXu, WRTG & Kindli
Awaiting Your Review
3
Investor deck · SOS letter · Sizzle reel brief
Team Deliverables in Flight
5
UCLAH, TCOT RFP, Boldyn, Credentials, Content
mXu — Agency CEO
Your agency. Your repositioning. 8 days to April 1.
Website Active

Website Wireframe — Repositioning

Interactive wireframe for the new madeXus.com. Culture. Women. Sports. Three statements, not taglines.

 Brand Active

Brand Guidelines v2.0

Made X Us brand identity system and visual guidelines. Foundation for all repositioning materials.

 Credentials Blocked

Credentials Deck

Agency capabilities and case studies. Blocked on positioning lock. Target: April 1.

 Brief Awaiting Review

Agency Sizzle Reel Brief

Chris's creative brief for agency sizzle reel. Forwarded to you for feedback. Needs audio direction + asset inventory before production.

 One-Pager

Agency One-Pager

External-facing agency capabilities overview.
Growth & Pipeline
Active opportunities and team output driving revenue.
Dashboard Active

UCLA Health — Workshop Training

3-deck workshop series. Reviews underway, Workshop 1 starts April 6. Tam & Chris leading.

 RFP Active

TCEQ TCOT — RFP Response

Marketing RFP for Texas Commission on Environmental Quality. Deadline April 7. Tam=Strategy, Chris=Engagement.

 Dashboard Active

Boldyn Phase II — Brand Platform

Architecture to playbook delivery. Creative Standards locked (6 rounds). Tam leading.

 Tracker

Media Business Development

Media growth strategy tracker. Outreach, agency targets, positioning.

 Content Active

LinkedIn Content — MXU SIGNAL

Daily repositioning content engine. Day 1 post live. Chris leading platform voice.
Women Raise the Game
The proof point. The platform. The future.
Deck Active

WRTG × FIFA World Cup 2026

Partnership opportunity deck. Updated imagery and positioning. Chris driving outreach.

 Sales

Creator Ad Network — Sales Sheet

Digital sales sheet for brand and agency buyers. Creator network where brands meet women through sport and culture.

 Proposal

Invisalign × FIFA World Cup

Full partnership proposal — athlete storytelling, social content, cultural activation across 11 host cities.

 Website

Creator Media Network — Landing Page

The creator-powered media network for women in sport and culture. One buy. Multiple voices. Coordinated impact.

 PDF Active

WRTG x mXu Canada — Buyer-Facing PDF

Shared WRTG/madeXus Canada PDF. Last page is buyer-facing.

 Strategy Pending Your Send

SOS Letter — WRTG FIFA

Outreach letter ready. Awaiting your send to key contacts.
Kindli — Cofounder
Functional wellness. Women in hormonal transition. Your second company.
Confidential Awaiting Your Review

Investor Deck

Delivered as Google Doc. CEO-eyes only. Ready for your review and feedback.

 Persona

Wellness Woman — Consumer Persona

Full persona development for Kindli's functional beverage. Women in hormonal transition.

 Strategy Upcoming

GTM Strategy

Go-to-market strategy development. Fernando brief expected. Persona V2 delivered.
Team — Who's On What
Strategy

Tamala Barksdale — CSO

Primary: Boldyn Phase II, UCLAH Workshops, TCOT RFP
Supporting: Brand positioning, Kindli persona, media BD

Growth

Christopher Roberts — MD

Primary: LinkedIn content engine, WRTG FIFA outreach, sizzle reel
Supporting: UCLAH review, TCOT engagement lead

Growth

Yvette Villanueva — Sr. Dir. Growth

Primary: Partnerships, WRTG brand outreach
Supporting: She Got Game, media targets

AI / Research

Cameron Gayton — AI Lead

Primary: Agent X integration, research, technical bridge
Supporting: SWATS training coordination with Minero