Culture-First Creative Agency
Santa Monica, CA
madexus.com

mXu puts brands inside
female fandom culture

We connect brands to the fastest-growing audience in sports and entertainment through creator-led content, media, agency services, and tentpole campaigns.

Product 01

Creator & Content
Product Solution

End-to-end creator partnerships and content production. We match your brand with the right voices in female fandom — from ideation to distribution — built for cultural resonance at scale.

Starting at $250K
Product 02

Creator
AdNetwork

Targeted media buys across our curated network of female fandom creators. Reach engaged audiences through authentic voices — not interruption ads — with flexible buy packages.

Media Buy Packages
Product 03

Agency Services ×
Female Fandom

Full-service creative and strategy for brands entering female fandom culture. RFP and project-based engagements — from campaign concepting to execution — rooted in cultural intelligence.

RFP / Project-Based
Product 04

WRTG Campaign ×
Tent Pole Events

Big-moment campaigns anchored to the events that define fandom: Super Bowl, World Cup, Olympics, WNBA. We help brands own the cultural conversation when it matters most.

Super Bowl · World Cup · Olympics · WNBA
$47B
Women's Sports Market
83%
Fan Engagement Growth
10+
Years Culture × Brand
LA
Based — Global Reach
Brands We've Moved Culture For
AT&T Coca-Cola Invisalign UCLA Health Expedia VRBO Mielle Boldyn
Let's put your brand where culture lives

Tish Galindo · tish@madexus.com · madexus.com

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