Women Raise the Game

Taking Fans Inside
She Got Game Weekend

A creator-led content approach built for cultural moments

Overview

Women Raise The Game (WRTG) puts brands inside the culture of women's sports, where fans actually are. Building on CHAMPIONS at Super Bowl LX, WRTG is activating at She Got Game in Las Vegas, a celebration of women in sport powered by real-time creator content.

Creator-Led Access

WRTG turns She Got Game into watchable, shareable content that reflects what's happening on the ground and pushes it into fan feeds through a tight unit of embedded creators.

This isn't coverage — it's proximity. Content is shaped in real time, built for how fans consume culture:

Short-form video storytelling
Behind-the-scenes access
Athlete and leadership moments
Real-time social distribution

Content Output

2–3 creators embedded on-site
8–12 pieces of short-form content
Platform-native storytelling across IG and TikTok
Real-time amplification and post-event distribution

Role of Partners

WRTG

Creative direction + cultural POV
Creator curation + management
Content capture + distribution

Media Partner (The GIST)

Editorial amplification
Audience reach extension + distribution

Why This Matters

She Got Game is a live cultural moment, and WRTG makes sure it doesn't stay in the room.

Through creator-led content, we turn access into reach, giving brands a way to show up authentically in the spaces fans care about most.

Taking Fans InsideShe Got Game Weekend