Invisalign · FIFA World Cup 2026
Confidence
Clicked In,
Globally
The world's biggest sporting event meets the confidence brand defining women's sport — 11 host cities, 5 billion viewers, one narrative.
The world's biggest sporting event meets the confidence brand defining women's sport — 11 host cities, 5 billion viewers, one narrative.
The first World Cup across three nations. 48 teams. 11 U.S. host cities. An unprecedented platform for brands that want to own the intersection of sport, confidence, and global culture — with women's storytelling at the center.
These are high-level territories — starting points for where Invisalign can own the moment. Each can be developed into a full activation plan.
Three of Invisalign's four priority markets — Los Angeles, San Francisco, and Seattle — are FIFA World Cup host cities. San Diego sits 120 miles from the LA venue. A global stage with local impact — Invisalign's priority markets are FIFA World Cup host cities. The market overlap creates a unique opportunity: a Smile Social content series in each city, or city-specific activations that connect global World Cup energy to Invisalign's existing local presence.
If any of these territories resonate, brief us and we'll build out a full proposal — scoped, costed, and ready to activate.
Reach Out to Yvette → Yvette@madexus.comThe Confidence Clicked In activation at Super Bowl LX proved the model — live moment, content engine, distribution, long-tail returns. FIFA is the next stage.