Women soccer players celebrating a goal together under stadium lights — multicultural team energy
Women Raise the Game · FIFA World Cup 2026

CHAMPIONS
in Soccer

A social- and digital-first cultural experience anchored by an invite-only celebration in Los Angeles during the 2026 FIFA World Cup — convening the women influencing the global game across sport, media, and culture.

⚽ 11 Host Cities · 48 Nations · 5B+ Global Viewers · 1 Movement 🏆
The Moment

The Global Sports Decade

Los Angeles is entering an unprecedented era in global sport. The 2026 FIFA World Cup arrives in North America — the first across three nations, with 48 teams and 11 U.S. host cities. By 2028, the Olympic Games land in Los Angeles. This moment will redefine how global fans experience sport in the United States.

5B+
Projected global viewers across the tournament
48
Competing nations — the largest World Cup in history
11
U.S. host cities with local activation potential
Women soccer players competing for the ball on the pitch — fierce action
THE BEAUTIFUL GAME. ELEVATED.
Why Now

Women Are Reshaping the
Global Sports Landscape

Soccer is the most culturally influential sport in the world. In the United States, the next decade will accelerate fandom, investment, and storytelling around the sport. Women are defining and shaping this transformation.

70%
Female fans prefer brands supporting their favorite teams or athletes
4.5×
Women's sports revenue growth rate vs. men's sports
1B+
Combined impressions from WRTG CHAMPIONS events across 3 years
The Experience

CHAMPIONS in Soccer

Women's national team soccer players on the pitch in a packed stadium — World Cup atmosphere

The 2026 World Cup in Los Angeles offers a global stage to spotlight the voices shaping the game's culture. CHAMPIONS in Soccer is a social- and digital-first cultural experience — anchored by an invite-only celebration convening the women influencing global soccer across sport, media, and culture.

01
Athlete + Creator Content
Confidence-forward storytelling led by women athletes and creators — social-first reels, behind-the-scenes cultural moments, and real-time amplification across Instagram, TikTok, and creator networks.
02
Prestige CHAMPIONS Event
An invite-only evening in Los Angeles during FIFA — recognizing women shaping global soccer with branded storytelling, talent access, and executive visibility on the world's biggest sporting stage.
03
Local Market Activation
Community-led storytelling in priority host cities — translating World Cup momentum into local engagement across the 11 U.S. markets where soccer is already a way of life.
04
Sustained Cultural Presence
Not a single-moment play. Earned media, multi-market amplification, and a cultural narrative that extends from FIFA 2026 through the Olympic Games in 2028.
Women's soccer team huddle — multicultural players united on the pitch
NOTHING GREAT IS MADE ALONE.
Prestige Honorees

Creators · Honorees · Athletes

Celebrating the women, creators, and athletes impacting the culture of soccer during the FIFA World Cup.*

TR
Trinity Rodman
Woman of the Year
732K IG Followers
BG
Becky G
Entertainment Creator of the Year
36.4M IG Followers
EL
Eva Longoria
Advocate of the Year
10.8M IG Followers
DW
Dominique Wells
Fashion Creator of the Year
43.2K IG Followers
BW
Brittany Wilson
Beauty Creator of the Year
459K IG Followers
DB
Denise Bellingham
Legacy Award
Mother of Jude Bellingham

*Under Consideration · Combined social reach: 123.4M+ followers

Prestige Voices

Global Soccer Leadership

CHAMPIONS in Soccer convenes the women leading the business, culture, and future of the beautiful game.

Global Leadership
Jill Ellis
FIFA Chief Football Officer
Global Leadership
Fatma Samoura
Former FIFA Secretary General
Sports Leadership
Kathy Carter
CEO, LA28 Olympic Games
Club Innovation
Julie Uhrman
Angel City FC Co-Founder
The Data

Women Power Communities,
Industries, and Economies

85%
Of purchasing decisions are influenced by women
$20TN
In purchasing power annually held by women globally
94%
Of women executives played sports — a key driver in developing tenacity and ambition
85%
Of the 23M Gen Z women aspire to lead
$2.7TN
Generated from women-owned businesses. The influence of women in competitive industries should match the power of women in the commerce and culture of these industries. Community makes this possible.
25%
Of coaches, players, managers, agents, executives, and governing body members in elite sports are women
80%
Of the 34M Gen Z and Millennial women aspire for promotion
Conversation Themes

The Stories We'll Tell

CHAMPIONS in Soccer explores the cultural narratives shaping the future of the global game.

Partnership

Brand Partnership
Opportunity

Partners align with the momentum of the 2026 World Cup, the rise of women in sports leadership, and cultural storytelling around global soccer fandom. Activation includes storytelling, talent access, and media amplification.

Women soccer players in action during a competitive match — World Cup energy
Storytelling
Content Engine
Social-first content featuring athletes, creators, and cultural voices — custom-branded for partner integration across platforms.
Access
Talent Network
Direct access to honorees, athletes, and creators with combined 123M+ social reach — authentic brand alignment, not transactional placement.
Amplification
Media Reach
Earned media strategy built on WRTG's track record: 1B+ impressions across 3 years, 325M+ from the most recent Super Bowl activation alone.
Presence
Event Integration
Signature partner visibility at the CHAMPIONS in Soccer celebration — branded moments, executive access, and cultural positioning on the world stage.
The Vision

Women Raise the Game will convene leaders across the defining moments in global sport — 2026 FIFA World Cup and 2028 Olympic Games. Nothing great is made alone. WRTG invites partners and leaders to build the future of global sport together.

Ready to own the moment? Let's build something extraordinary.

Start the Conversation → Yvette@madexus.com
About

About Women Raise the Game

Women Raise the Game (WRTG) is a cultural platform celebrating women shaping the business of sport. Founded by MADE x US, the WRTG CHAMPIONS gathering during Super Bowl week has generated more than 1 Billion+ impressions in its combined 3 years, and over 325M+ impressions in the 2026 experience alone. WRTG convenes global leaders across sports, culture, and media.